Next steps for Toast-R-Reflow

Toast-R-Reflow was a success, but I think I could take it to the next level. I think there's a market for a hobbyist tabletop reflow oven that would cost $200 or less, be able to handle up to a square foot of PCB, and be able to successfully keep up with a RoHS paste profile. 

The trouble is that the idea isn't quite to a KickStarter project level. There are two important parts of the project that I don't know how to scope: custom heating elements and custom sheet metal enclosures. 

Everything else is doable. But without those two, there's no product. 

Who does one even talk to about those sorts of things?